Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a crisis is done, if it is not dealt with successfully, the aftermath can translate into long term financial loss, not to mention destruction of public trust.
When talking about media monitoring and analysis, many people use the terms interchangeably. However, there is an important distinction between the two.
The CCO of 2020: 5 Ways the Communications Function is Changing
The role of the Chief Communications Officer and the communications function is changing rapidly. Communications has been elevated to a proactive function that is increasingly providing value across the organization.