5 Questions PR Pros Must Ask in a Crisis

Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a crisis is done, if it is not dealt with successfully, the aftermath can translate into long term financial loss, not to mention destruction of public trust.

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The Difference Between Media Monitoring and Analysis

When talking about media monitoring and analysis, many people use the terms interchangeably. However, there is an important distinction between the two. 

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The CCO of 2020: 5 Ways the Communications Function is Changing

The role of the Chief Communications Officer and the communications function is changing rapidly. Communications has been elevated to a proactive function that is increasingly providing value across the organization.