shutterstock_478732975-feature-2

5 Questions PR Pros Must Ask in a Crisis

Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a crisis is done, if it is not dealt with successfully, the aftermath can translate into long term financial loss, not to mention destruction of public trust.

Read more >>  

 

executive-1-1

The Difference Between Media Monitoring and Analysis


When talking about media monitoring and analysis, many people use the terms interchangeably. However, there is an important distinction between the two. 

Read more >>  

 

shutterstock_280366535 (1)

The CCO of 2020: 5 Ways the Communications Function is Changing

The role of the Chief Communications Officer and the communications function is changing rapidly. Communications has been elevated to a proactive function that is increasingly providing value across the organization.

Read more >>