See how over 300 leading communicators rely on media analysis to guide PR strategy in this joint survey from PublicRelay & PRNEWS

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Download the full survey results to explore the important role media analysis plays in creating, defending, and perfecting your PR. 

The State of Data-Driven Communications in 2020

What's Inside

Learn the latest thinking from leading communicators and their CEO’s, such as:

Growing Role of Data

  • Almost half of communicators are spending more time on media measurement this year than last. Most of that increase is falling on internal teams to complete.

Higher Demand from the C-Suite

  • More than 8 in 10 communicators report having to defend PR decisions with data to their CEO or senior executives. Yet data is more difficult to interpret than ever before.

Widening Trust Gap

  • Barely 1 in 5 of those surveyed feel they "always have accurate data they can trust". Insights have overtaken raw numbers as the gold standard in media analytics.

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This survey was conducted as a partnership between PublicRelay and PRNews in Q4 2019. For more information, please visit

PublicRelay - Turning Language into Insight